I've Been in Your Seat.
I've been the ecommerce owner writing the checks for ad spend and wondering if the money was actually working. Now I build the PPC systems I wish someone had built for me.
The Problem I Solve
Your PPC Isn't Broken. It's Unstructured.
Most ecommerce brands I talk to have the same story. Ad spend is going up. Revenue is flat or growing slower than spend. The agency sends reports full of green arrows, but the bank account tells a different story.
The problem usually isn't the ads themselves. It's the architecture underneath them. Campaigns without funnel structure. Catalogs where 75% of products eat budget but never convert. Platforms that don't talk to each other. Money flowing to the wrong products at the wrong stage of the buyer journey.
I fix the structure. And I fix it from a perspective most PPC managers don't have — because I've been the owner watching the money go out the door.
What I Do
How I Structure PPC for Ecommerce
Full-Funnel Architecture
I build 3-funnel PPC systems across Google, Meta, Microsoft, and Criteo. Not isolated campaigns — coordinated systems where each platform and funnel layer has a defined role.
Large-Catalog Optimization
1,000 to 200,000+ SKUs. I build the catalog segmentation rules, feed logic, and product eligibility systems that stop your worst products from eating your best products’ budget.
Migration Without Destruction
Already running ads? I build the new structure alongside the old one, migrate traffic gradually over 6–8 weeks, and never touch a campaign that’s working until the replacement is proven.
If your PPC feels like it's not actually improving — that's usually a structure problem, not a budget problem.